Homeownership for people of the 21st century

SocialEquity™ is an application, platform, and community aimed at helping people achieve home ownership faster, easier, and more affordably than ever before. We’ve completely reimagined the home ownership experience that is better aligned with the way the world works today – one that empowers you to stop paying rent and start building independence

We accomplish this through three core components:

  • The SocialEquity Community
  • Revolutionary New Home Loan Programs
  • The SocialLiving Experience 

SocialEquity is an application, platform, and community aimed at helping people achieve homeownership faster, easier, and more affordably than ever before. We’ve completely reimagined the homeownership experience that is better aligned with the way the world works today – one that empowers you to stop paying rent and start building independence. 

We accomplish this through three core components:

  • The SocialEquity Community
  • Revolutionary New Home Loan Programs
  • The SocialLiving Experience 

The Community

Unlike today’s social media networks, SocialEquity is designed for the express purpose of facilitating connections in the real world. It’s a way to meet like-minded individuals, form communities, find homes, and ultimately establish life-long relationships.

At the beginning of your SocialEquity journey, the platform captures information about what makes you uniquely you – likes and dislikes, tastes and preferences – and uses that information to connect you with similar people in our network. Once connected, the platform also serves as a way for you to network, communicate, and get to know each other in a way that is simple, organic, and above all, safe.

As you forge relationships with compatible individuals, you’ll form your own unique SocialLiving buying group and can begin the exciting process of finding a home to share. We help you find the ideal home, navigate the entire purchasing process, and support you throughout the entirety of your homeownership experience. We’ve even created entirely new ways to fund, secure approval, and begin building equity.

The Home Loan

If the SocialEquity platform is the heart of our business, the Coffee© Home Loan is the brain. COFFEE stands for Co-Ownership, Forclosure-Free, Easily Exchangeable — and it uses the power of fractionalization to place the power of homeownership in your hands, even if you’ve encountered challenges securing financing before. 

By combining your purchasing power with that of the friends you’ve met via our community, we can help you get your loan approved and get you into a home that might have previously been out of your price range. We also reduce the share of both your down payment and your ongoing mortgage payments to levels that are well below what you would need to pay if you were buying on your own.

How do we pull this off? The easiest way to think about it is to imagine the home you jointly purchase as a business, and each individual living in the home is a shareholder. As property values appreciate and/or you pay down the principle, the value of your shares – your equity – increases. This is how you build your personal net worth while living in the home.

The SocialLiving Experience

Once you’re in the home, the SocialEquity platform also serves as a single conduit for making payments, managing your homeownership experience – including drafting and installing a “SocialLiving Agreements” document for you and your co-owners – even earning rewards and exclusive discounts available only to SocialEquity participants. 

Unlike traditional homeownership, homes purchased through the SocialEquity platform are “all-in” investments. Insurance, maintenance, upkeep, and similar expenses are included in your regular payment. This minimizes the potential for unpleasant surprises and maximizes the money you’ll have on hand for doing what you want to do in life – travel, passion projects, supporting charities, or anything else you choose to do with discretionary income.

The SocialEquity platform can also serve as a way to help navigate interpersonal issues and address challenges you may sometimes encounter. From serving as a central repository for house groundrules documents and agreements, to helping you connect with conflict resolution professionals, we’re there for you every step of the way. 

We've got your back

Life is full of surprises. Some are great. Some… not so much. When life throws you an unpleasant financial curveball, it can cause a tremendous amount of stress. That’s why we’ve created the SocialEquity Community Fund. Each month, a very small percentage of your payment will be deposited into this fund. As our network grows, so too does our Community Fund. In the event of a job loss, you’ll be able to tap into this fund to cover your share of the mortgage payment. It’s just another way we’re making homeownership easier for all.

Ready to learn more?

Click here to download our exclusive An Introduction to SocialEquity e-book. 

Ready to learn more?

Click here to download our exclusive An Introduction to SocialEquity e-book. 

Get notified when we launch