Everyone deserves to have a clear and achievable path to homeownership.

We're on a mission to make homeownership accessible to all. With our innovative home co-ownership platform, we're breaking down barriers and providing a clear and achievable path to a better housing future for everyone.

“SocialEquity’s business model opens the door for people that previously did not have the same opportunity to purchase real estate on their own and create real co-ownership & equity. We want our members to thrive!”

Brian Lora  /  Co-Founder, CEO

Our mission to make homeownership more accessible

At SocialEquity, we're on a mission to make homeownership accessible to all. Our innovative home co-ownership platform offers a modern, intuitive experience that empowers people to redirect their hard-earned money from rent to building equity in a home and life they want, on their own terms.

At the heart of our approach is a focus on our members and their goals. Our dedication to helping people thrive is unwavering, and every decision we make is guided by the question of what will have the most positive impact for our members. By doing so, we're not just helping individuals achieve their dreams, but also creating opportunities and prosperity for our employees, investors, and shareholders. Join us in our mission to make homeownership a reality for everyone.

About Us

Everyone deserves an achievable
path to homeownership

At SocialEquity, we envision a world where everyone has the opportunity to build financial stability through homeownership. Our innovative co-homeownership platform will empower people to take control of their hard-earned money, redirecting it from rent to equity in a home they can call their own. This will not only provide a sense of security and stability, but also open up new avenues for personal growth and fulfillment. Our commitment to this vision drives everything we do, as we strive to create a better future for all.

Our Philosphy
Do well by doing good.We are here to help people thrive. Our focus and dedication are unwaveringly centered on our members and helping them to achieve their goals. By so doing, we will create opportunities and prosperity for our employees, investors, and shareholders.
Our Vision
To inspire a social change in the homeownership industry, and create a world where homeownership is accessible for all.
Value all people
Each and every person is an utterly unique and distinct individual, worthy of decency, honesty, and respect.
Be humble enough to see what’s possible
Have your feet on the ground & be open to other possibilities.
Advocate for the long, sustaining change
We think about which choices are aligned with producing a lasting and generative impact for all of us.
Own your move
We take responsibility for creating generative solutions, and the essence of what makes a great team.

Meet our Team

Proven serial entrepreneurs across SaaS/FinTech/Banking/Mortgage industries.

Brian Lora
Co-Founder, CEO
John Gumboc
Co-Founder, CTO
Tracy Jackson
Chief Financial Officer
Jennie Staton
Chief Client Officer
Elijah Robertson
Head of Product
Justis Peters
Tech Lead

Our Press

See how others are sharing the impact of Social Equity and home co-ownership across multiple industries.

Interested in working with us?
Reach out!

Contact Us
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